Evangelism (19 images)

While missionaries have long spread their message overseas, this latest mode of outreach marks a significant shift in the way American pastors evangelize abroad. By adopting the franchise model, churches are spreading a particular strain of American evangelical Christianity. Their services tend to be "contemporary," marked by Christian rock music rather than traditional hymns, a casual atmosphere where the pastor preaches in jeans, and sermons that are steeped in American pop...
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While missionaries have long spread their message overseas, this latest mode of outreach marks a significant shift in the way American pastors evangelize abroad. By adopting the franchise model, churches are spreading a particular strain of American evangelical Christianity. Their services tend to be "contemporary," marked by Christian rock music rather than traditional hymns, a casual atmosphere where the pastor preaches in jeans, and sermons that are steeped in American pop culture references.

Shot for the Wall Street Journal
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